Data Protection Officer
What are cookies?
Cookies are small text files which are sent to your device (computer, laptop, smartphone, tablet) by the website you visit. Cookies are stored on your device in your browser’s file directory. Your browser sends these cookies back to the website each time you revisit it so it can recognize your device and improve your user experience on each subsequent visit. Cookies allow us e.g. to tailor a website to better match your interests or to store your password so that you do not need to re-enter it every time.
If you do not want us to recognize your device, please configure your internet browser to erase cookies from your device, to block cookies or to issue a warning prior to storing a cookie on your device. Below you can find a short instruction. Please note that certain functions of our website may no longer work or work not correctly without cookies.
Categories of cookies
Depending on their function and their intended purpose, cookies can be assigned to the following categories: absolutely necessary cookies, performance cookies, functional cookies and cookies for marketing purposes.
Absolutely necessary cookies
Absolutely necessary cookies are required to navigate our websites and operate basic website functions. Without these cookies basic functionalities cannot be offered. Absolutely necessary cookies can be placed without your consent.
Performance cookies collect information on your usage of our websites. They identify e.g. your internet browser, operating system, visited websites, duration and number of website visits, previously visited website, most commonly visited websites and errors you experienced. The information collected is aggregated and anonymous. It does not allow a personal identification. It only serves the purpose of evaluating and enhancing the user experience of our websites.
Functional cookies enable a website to store information and options you have already previously entered (e.g. user name, language settings, layout settings, contact preferences or your location) in order to offer you improved personalized functions. They are also used to enable requested functions, like playing videos.
Cookies for marketing purposes
Cookies for marketing purposes are used to offer more relevant and interest-specific content to you, to limit the display frequency of ads and to measure the efficiency of an advertising campaign. They register if you have visited a promoted website or not, and which content you used. Such information may be shared with third parties, e.g. advertisers.
Depending on their duration on your device, it can be distinguished between session cookies and permanent cookies:
Session cookies are only active during a browser session. They allow us to link all actions of a user during this browser session. They expire when you close the browser.
Permanent cookies remain on your device even after the browser session has been terminated. They are reactivated each time you revisit the website which created the cookie. They can remain on your device for a longer period of time until they expire. Typical expiry periods for permanent cookies can range from several days to several years.
Cookies we use on our website
Our website uses the Google Ads service (remarketing / conversion tracking). Google Ads is an online advertising program run by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”).
We use the remarketing function of the Google Ads service. This function enables us to show ads to users of our website on other websites within the Google Display Network (on Google itself, “Google ads” or on other websites) that are based on their interests. To do this, we analyse the interaction of users on our website: for example, the offers in which users have shown an interest. Targeted advertising can then be presented to users on other websites after they have visited our website. To do this, Google saves an identifier in the browsers of users who visit certain Google services or websites in the Google Display Network. This identifier, known as a “cookie”, records the visits of these users. It uniquely identifies a web browser on a specific computer but does not identify any individual.
We also use the conversion tracking feature of the Google Ads service. When you click on an ad placed by Google, a conversion tracking cookie is stored on your computer or device. These cookies become invalid after 30 days and contain no personal data. As such, they cannot personally identify any user. We use the information collected with the conversion tracking cookie to generate conversion statistics.
Please note that on this website, Google Analytics code is supplemented by “anonymizeIp” to ensure an anonymized collection of IP addresses (so called IP-masking). Further information concerning the terms and conditions of use and data privacy can be found at http://www.google.com/analytics/terms/de.html or at https://www.google.de/intl/de/policies/.
This website uses Hotjar, an analysis software produced by Hotjar Ltd. („Hotjar“) (http://www.hotjar.com, Level 2, St Julian's Business Centre, 3, Elia Zammit Street, St Julian's STJ 1000, Malta, Europe). With Hotjar it is possible to measure and evaluate usage behaviour (clicks, mouse movements, scrolling height, etc.) on our website. The information generated by the tracking code and cookies about your visit to our website is then submitted to and stored on the Hotjar server in Ireland. The following information is collected by the tracking code and cookies: Device-dependent data The following information can be recorded by your device and your browser:
- the IP address of your device (collected and stored in an anonymous format);
- your email address including your first and last name, insofar as you have made this available to us through our website;
- the screen size of your device;
- device type and browser information;
- geographical location (country only);
- your preferred language for viewing our website;
- user interactions; LINDE AG Engineering Division - 6 - Version 1 / September 2017
- mouse events (movement, position and clicks);
- and keystrokes.
Log data The following data is automatically generated by our server when Hotjar is used:
- related domain;
- pages visited;
- geographical location (country only);
- your preferred language for viewing our website;
- and data and time that the website was accessed.
We use Pardot as a service for the generation of landing pages and forms -to download content, subscriptions or demo requests. Pardot sets first-party cookies for tracking purposes, and sets third-party cookies for redundancy. These cookies allow us to remember a user when filling in a form on a recurring basis AND/OR when they visit different pages through our website. Newsletters and marketing emails sent via Pardot are also tracked in order for us to better track our prospects and potential leads. If you do not wish to be tracked or receive any further emails from us, please unsubscribe from the emails by clicking on the link provided at the bottom of the email.
SalesViewer Technology compliance
We have implemented SalesViewer® technology, owned by SalesViewer®, to gather and store data for research, marketing and optimization purposes. This data allows creating user profiles under fictitious names. Tracking scripts are being applied to help generate simple company information. This information can neither be used to personally identify a visitor of the website without his/her explicit permission, nor can personal information be associated with his/her fictitious name. Generating and storing information can be denied at any time in the future by simply logging in to https://www.salesviewer.com/opt-out. This way an opt-out-cookie for this particular website will be implemented on your device. In case you are deleting cookies in this browser you must click the above link again.
We use Webtrends Analytics, a web analytics tool provided by Webtrends EMEA Acquisition ltd. / Webtrends Inc., 851 SW 6th Ave., Suite 1600, Portland Oregon 97206 („Webtrends"). Webtrends uses so called „cookies“ which are small text files placed on your computer. The information generated by the cookie about your use of the website will be transmitted to and stored by Webtrends on servers in the United States.
Webtrends gathers anonymous information about how our website is used and analyses this information. The collected information will not be used to personally identify website visitors without the visitor’s explicit consent. The information collected helps us to continually address the needs of our visitors. Information stored are e.g. how many people visit our site, from which websites they come and what pages they view. Further information can be found in the Webtrends privacy statement.
You may opt out of the Webtrends cookie setting at any time with effect for the future by clicking here:
In addition to the cookies described above, we currently use the following cookies:
||This cookie is used to hide the cookie banner once the user has accepted cookie usage
||This cookie stores the user agreement with our disclaimer on our disclaimer-protected websites
Recipients of Data / Service Providers
We cooperate with external service providers in the analysis of website usage on our behalf and according to our instructions.
To the extent we involve external service providers, this always takes place within the legal limits and in compliance with applicable data protection regulations.
How can I deactivate cookies or withdraw my cookie consent?
You can withdraw your cookie consent at any time with effect for the future. In order to do so, you need to deactivate / delete your cookies.
One way to deactivate cookies placed by our websites is to click on the links contained in the above cookie information and to follow the instructions there.
Another way to deactivate cookies is to change the cookie settings on your internet browser. The browser settings for cookies are typically found in the “options”, “tools” or “preferences” menu of your internet browser. You may also consult your browser’s “help” menu. Different browsers may use different mechanisms to disable cookies. Below we have compiled some links under which you will find some more detailed information on how to disable cookies on different common browsers:
Munich, November 2018